Article by hi joiney
The consumer has to reflect the wish to buy “Europa” brand of range hood, but the buy is a marked “Shun Germany and Europe means” the range hood. Problems in use, only to find repair service outlets find themselves is not to buy “Europa” brand, but Shun Electric Co., Germany and Europe means the production of “Shun Germany and Europe means.”
The appliance on the market, “Shun Germany and Europe means” hood, gas stove, sterilization container and other products, and the registered trademark “Europa” brand trademark and the words were no significant differences. At the same time, like “Zhongshan Shuaikang”, “Shanghai Rong Sheng”, “Zhongshan Sakura”, “Zhongshan Ariston” and several look like “name brand” electronics, actually not really “brand name” company’s products, to a close look at a corner only to find and address of the manufacturer. The “brand” of appliances, low prices and quality of the phenomenal worrying.
Sale service enterprise in the national business recognition session, the “Europa” electrical manufacturer?? Good housekeeping Appliance Co., Ltd. Shanghai Deputy Foreign Minister Wang Feng said, “Europa” has a number of state-level electrical honor, country at all levels to promote after-sales staff of over 3,000 people, total investment reached 200 million yuan. The name “Shun Germany and Europe means” of similar products, along Germany and Europe by the Italian Electric Co., Ltd. production. Products in the packaging of his identity or whether it is text, with “Europa” is very similar, they play four characters in the packaging, “Europa Electric” is a line behind the small print, “Limited”, is a classic “Pong brand “behavior, the effects of their use of brand-name companies to produce low cost products, the formation of genuine branded products a huge impact.
Experts say: To block the “fake brand names” of the gap, first of all need-sectoral coordination, the legislature continue to improve the existing regulations, not to the illegal people an opportunity. At the same time to strengthen the trademark registration and business management departments of communication, collaboration to establish a unified regulatory framework to effectively address the current market investigation trademark hard, difficult to identify and punish difficult situation.
“Shuaikang” v. “Zhongshan Shuaikang” enterprise name trademark infringement by the Zhejiang Provincial High Court recently made final. The court held that, “Zhongshan Shuaikang” outstanding use of enterprise name “Shuaikang” behavior, constituted unfair competition. Decree “Zhongshan Shuaikang” change its name, to stop infringement and compensation “Shuaikang” economic loss. With perfect laws and regulations and business awareness activist, I believe that a clean sweep of “Pong Brand” close.
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