by activeside
Question by cb400t: What facilitation techniques are there to explore branding issues?
We’re putting together brand exploration workshops with retail and travel organizations.
I’m looking for specific exercises or questions to help clients better understand both the current state of their brand and to help them explore how they want their brand to evolve. Book references are great.
Best answer:
Answer by b4freedom
I wrote my thesis on this. It’s a two year comprehensive model of what you specificially need. However, I’m not giving away 2 years of hard work.
Know better? Leave your own answer in the comments!
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Tags: 'branding, explore, facilitation, Issues, Techniques., there
Books about brand identity, management, and strategy:
Building Brand Identity: A Strategy for Success in a Hostile Marketplace by Lynn B. Upshaw
Brand Hijack: Marketing Without Marketing by Alex Wipperfurth
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler
Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series) by Scott M. Davis
Brand Royalty: How the World’s Top 100 Brands Thrive & Survive by Matt Haig
Measuring Brand Communication ROI by Don E. Schultz
The Power Of Retail Branding: Innovative Marketing Strategies For Achieving BrandPower by Arthur A. Winters, Peggy Fincher Winters, and Carole Paul
Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds by Karen Post, Jeffrey H. Gitomer, and Michael Tchong