Question by LittleLamb: If the television news networks compete for viewers, why do they all go to commercial at the same time?
Wouldn’t they want to make sure they went to commercials at different times, so that they could capture the channel surfers from other networks?
Best answer:
Answer by Skidoo
I haven’t got an answer, but I’ve always wondered too…
Know better? Leave your own answer in the comments!
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I don’t know why it’s like that, but it sure does get on my nerves!
Some networks didn’t compete just to collect lots of viewers but to attract companies or business establishment to promote their products on air. And this companies also considered as their sponsors… so more advertisement the better.
In general, I’d have to say that there are only so many chances to squeeze eight minutes of commercials into a 30-minute show. You’ll have two minutes around 6:40, two minutes at 6:48, two minutes at 6:54, and two minutes at 6:58 after the end. You want to backload the commercials a bit, of course.
That said, I’m sure everyone keeps an eye on the competition. If everyone goes at about the same time, the channel-surfers won’t be tempted to go anywhere. If you air an ad early, the viewers might jump and not come back.
Have you noticed that they will usually be covering the same stories at the same time too?
They all use the same sources for most of their stories. It is really interesting to be in a studio and watch the feed come in, and realize how much does not get reported that probably should.
That’s why I’ll stick with Fox and Borat Sagdiyev.